This September, Roto is once again taking part in the PlusPoint River Event. We are one of 75 manufacturers in the construction supply sector that will be present aboard the cruise ship Blue Rhapsody when it moors in Ghent, Brussels and Antwerp, inviting architects aboard a “floating trade fair”.
“I’m looking forward to my first experience of the River Event”, says Roto Western Europe marketing specialist Subana Akhmedova. “We have chosen to support the event again because last year’s edition was very successful in gaining leads and making architects more aware of how Roto provides the answers to many of their specification challenges”.
During each city visit, the 85 metre long vessel stays moored, hosting up to 600 people at a time across four floors. Each event lasts from late morning into the evening, with high quality catering provided.
“We already work year round with PlusPoint”, explains Subana. “The agency is a specialist in providing product information to architects in an unbiased way. Many architects prefer to have a PlusPoint representative visit them regularly and present a number of relevant products, rather than entertaining representatives from many different manufacturer companies. It helps us get the Roto products in front of the key decision makers, and we build their awareness from there.
“The River Event is designed to enable these decision makers to meet a number of manufacturers face-to-face and establish a relationship with us. With the event being held in the centre of each city, it makes it very accessible for the visitors and they save time on travel”.
Register for the PlusPoint River Event here: https://pluspoint-riverevent.be/en/
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